Gilles Peterson Launches Monthly Worldwide Mixtape on British Airways

This month, Gilles Peterson returns to British Airway's in-flight Highlife Entertainment offering, with a brand new monthly Worldwide Mixtape radio show produced in-house by Mistral Productions. 

With label and artist showcases, as well as the 'Don't Sleep' feature shining a light on under-rated artists from around the world, travellers on BA can now enjoy their own bespoke show hosted by Gilles, featuring the finest music from around the globe.

WORLDWIDE MIXTAPE EPISODE 1 TRACKLIST
Nosaj Thing feat. Chance The Rapper – Cold Stares (Innovative Leisure)
Badbadnotgood – Can’t Leave The Night (Innovative Leisure)
Hanni El Khatib – Two Brothers (Innovative Leisure)
Romare – Work Song (Ninja Tune)
Melanie de Biasio – I’m Gonna Leave You (The Cinematic Orchestra Remix) (PIAS)
Matthew E White – Hot Hot Hot
Matthew E White – Holy Moly
ESKA – Shades of Blue (Naim Audio)
Here We Go Magic – Over The Ocean (Secretly Canadian)
Ibeyi – Singles (XL Recordings)
David Virelles – A Celebration, Circa 1836 (Pi Recordings)
Dayme Arocena – Madres (Brownswood Recordings)
Songhoy Blues – Sekou Oumarou (Transgressive Records)
Africa Express presents Terry Riley in C Mali (Transgressive Records)
George Fitzgerald – Full Circle (Domino Recording)
Scuba – Cyanide (Hotflush)
Hudson Mohawke feat. Irfane – Very First Breath (Warp)

To celebrate Gilles' return, British Airways featured him on the 60 Second Interview of this month's Highlife magazine (see below).

Jon Hassell Interview

Famed avant-garde trumpeter Jon Hassell came by the Brownswood Basement yesterday for an interview with Gilles, discussed his days in New York with David Byrne and Brian Eno, his move over to Los Angeles, his views on sampling and style templates, and being taught by Karlheinz Stockhausen.

The interview is to come soon, but in the meantime, here are some photos from his visit.

The Worldwide Awards Weekend

It's been a lively few weeks working on the content production of The Worldwide Awards 2015! 

The main event was on Saturday 17th January at Koko London, with a heavy-weight line up of live music and DJs, curated by our own Gilles Peterson.  Spanning the genres and generations, artists on the night ranged from 90 year old Sun Ra band leader Marshall Allen performing with the Heliocentrics, right through to up-and-coming London rapper Little Simz, who picking up an award for Best Newcomer.

With a team made up of our in-house staff, complimented by a number of trusted freelancers who joined the team for the project, Mistral Productions oversaw all the content production for the event, from promotional material in the run-up, the running of the official social media activity during the event, through to post-event content.  

The Awards were streamed live online (by Flipside Productions) for the 2nd year running with boutique trainer store Footpatrol and US music blog, Okayfuture, partnering on the stream, with a second broadcast running on Thursday 29th January.

With a public vote for two of the awards, we produced content in the run up to the event to raise awareness and engagement for both. With a brand partnership secured on the Footpatrol Track of the Year Award, we produced a radio show/podcast hosted by Gilles, which Footpatrol hosted on their Soundcloud account.  The 80 minute show ran through the nominees and their tracks, as well as Gilles giving an overview of the Awards in general.  

We achieved record levels of engagement on Footpatrol Track of the Year, surpassing all previous votes, with many of the artists, labels and fans also sharing our content. Even the winner, Flying Lotus, sent through an acceptance speech, which of course, Footpatrol were delighted with!

For the Worldwide Awards 2015 Album of the Year, we created a playlist of videos for each nominated album, with Gilles Peterson presenting his thoughts on all the artists who made it through to the public vote long list.

By creating multiple video clips within a playlist, the content could both be shared:

• as a playlist, to be consumed as a complete run-down of the Worldwide Awards Album of the Year. 
• as individual clips, for artists/labels/fans who wanted to promote a particular album/clip on their social media. 

This lead to over 22,000 views across the Album of the Year playlist, with record voting and engagement on the Album of the Year public vote. 

Post-event, we continued to promote the Awards with a highlights video and photography from the event, with help from Clouded Vision and Theo Cottle.

Any questions regarding audio or video production, music consultancy, or our event design and production work, get in touch!